About Souster PR
Souster PR is built on a lifelong love of stories. Founded by Daisy Souster, a highly experienced and dedicated PR specialist, the consultancy exists to help businesses and individuals communicate with honesty, confidence and purpose. Daisy has spent her career understanding what makes a brand truly stand out and how to share that with the world in a way that resonates.
From an early age, Daisy was drawn to the power of words and the way a well-told story could shift perspectives, build trust and spark genuine connection. That same instinct now drives everything she does for her clients. PR, done well, is never about spin or noise. It's about finding the truth at the heart of a brand and expressing it clearly, consistently and compellingly.
Daisy works across a broad range of sectors, from lifestyle and wellness to professional services and high-profile individuals. She brings a strategic yet deeply personal approach to every project, taking the time to understand each client's goals, values and audience before crafting communications that feel authentic and purposeful.
As an independent consultancy, Souster PR offers something many larger agencies cannot: direct, dedicated access to a senior specialist. Every client works with Daisy personally, benefiting from her full focus, experience and expertise. There are no account managers or junior teams. Just a trusted, collaborative partnership built on honesty and results.
Souster PR provides a full suite of public relations services, including strategic PR, press and media relations, brand reputation management, crisis communications, copywriting, social media strategy, event planning and influencer outreach. Whether you need ongoing support or targeted campaign work, Daisy tailors her approach to suit your needs.
Daisy believes that every brand has a story worth telling. Her role is to help tell it in the most powerful way possible.
What People Say
My Services
-
Full PR Management
-
Media Enquiries
-
Strategic Storytelling PR
-
Reputation Management
-
Creative Marketing Support
-
Crisis Communication Planning
-
Digital Campaign Creation
-
Social Media Strategy
-
Copywriting & Editorial
-
Press Releases
-
Reporting
