Storytelling PR for Brands & Individuals That Want to Be Remembered
Daisy Souster is a professional PR specialist, working with businesses, and high-profile individuals to elevate brand presence, shape stories and create honest, strategic and real results through forward thinking.
You don't need louder messaging – you need a better story! PR isn't about how much noise you can make, it's about the narrative.
Arrange A Consultation with Daisy & discover yoursAbout Daisy Souster
Before Daisy was a Public Relations Specialist, before strategy decks, media lists and crisis communication plans, there was a little girl sat in the corner of a room with a book – this is Daisy's story…
Curled up, cross-legged, and completely lost in the world of princesses and fairytales. Believing in happily-ever-afters, magical trees and worlds far bigger than the one around her. At that point, Enid Blyton was Daisy's best friend (especially because of The Magic Faraway Tree) and stories felt like her home. As she grew up, the stories grew up with her. Harry Potter arrived, and Daisy raced through the pages, captivated by courage, resilience and the quiet belief that good eventually wins. And then, without noticing, books turned into magazines. Daisy began underlining phrases, highlighting sentences, creating mood boards with the images and found a whole new story within the pages.
It all makes perfect sense – stories were never just something she loved. They shaped her.
At the age of eight, Daisy was diagnosed with Immune Thrombocytopenia (ITP), a rare autoimmune disease that affects blood clotting. Much of her childhood was spent in and out of the hospital, having blood tests daily, and being told she couldn't live life the same way as her friends. This meant having to be home tutored for a year of her life, due to fear of her being harmed on the playground. She was labelled 'the poorly kid' due to the steroids changing the way she looked, and having big purple bruises all over her body. This made Daisy face the reality of the world a lot quicker than most.
One specialist changed everything when he told her parents she should resume a normal lifestyle, and go back to school, but perhaps spend play times with her friends in the library (this was a huge win for Daisy the bookworm). Daisy quickly realised that limitations don't get to write your story – you do.
From the outside, you wouldn't know that Daisy still lives with this rare disease. She doesn't let it define her, but she does let it tell part of her story of becoming the resilient storyteller she is today.
Today, Daisy runs Souster PR, a consultancy dedicated to helping brands, founders, and businesses tell their stories with clarity and purpose. Everyone has a story to tell – Daisy just allows you to discover the right way in which to tell it. Because when PR is done properly, the storytelling is at its most powerful.
" I still believe in fairytales. I just know now that the real magic is writing your own, and helping others write theirs too "
What People Say
My Services
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Full PR Management
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Media Enquiries
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Strategic Storytelling PR
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Reputation Management
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Creative Marketing Support
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Crisis Communication Planning
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Digital Campaign Creation
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Social Media Strategy
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Copywriting & Editorial
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Press Releases
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Reporting
Outstanding PR Services That Work
Souster PR is not an agency, which means you get a high level, personal service of one to one interactions with Daisy to achieve your PR goals. PR is often misunderstood as "just writing a press release". In reality, it's a finely stitched combination of storytelling, planning, relationship building and instinct.
Specialising in storytelling-led PR means:
- Strategic PR campaigns built around your brand narrative
- Media relations grounded in genuine relationships
- Messaging that cuts through because it feels human
- Calm crisis communications (trainers on, lists ready)
- Clear reporting, organisation and structure behind every move
Daisy doesn't tell clients what they want to hear, she tells them what they need to hear. That's how stories land, reputations last, and brands grow.
The Souster PR Difference
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One to one professional PR support
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Passionate & creative strategy
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Building long term relationships
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Clear & impactful communication
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Product launches & story telling
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Press, online & in person brand coverage
Increase Visibility, Brand Recognition & Your Brand's Profile
If you are looking to expand your brand's reach through TV, radio or press coverage, Daisy has the expertise to make your campaign stand out. Daisy creates unique ideas to push stories and product launches into the media. It is truly Daisy's mission to help clients succeed in their goals.
Begin Promoting Your BrandGet Started Today
Ready to tell your story? Get in touch with Daisy to arrange a consultation and discover how storytelling-led PR can transform your brand.

