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Souster PR

Storytelling PR for Brands & Individuals That Want to Be Remembered

Daisy Souster is a professional PR specialist, working with businesses, and high-profile individuals to elevate brand presence, shape stories and create honest, strategic and real results through forward thinking.

You don't need louder messaging – you need a better story! PR isn't about how much noise you can make, it's about the narrative.

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About Daisy Souster


Before Daisy was a Public Relations Specialist, before strategy decks, media lists and crisis communication plans, there was a little girl sat in the corner of a room with a book – this is Daisy's story…

Curled up, cross-legged, and completely lost in the world of princesses and fairytales. Believing in happily-ever-afters, magical trees and worlds far bigger than the one around her. At that point, Enid Blyton was Daisy's best friend (especially because of The Magic Faraway Tree) and stories felt like her home. As she grew up, the stories grew up with her. Harry Potter arrived, and Daisy raced through the pages, captivated by courage, resilience and the quiet belief that good eventually wins. And then, without noticing, books turned into magazines. Daisy began underlining phrases, highlighting sentences, creating mood boards with the images and found a whole new story within the pages.

It all makes perfect sense – stories were never just something she loved. They shaped her.

At the age of eight, Daisy was diagnosed with Immune Thrombocytopenia (ITP), a rare autoimmune disease that affects blood clotting. Much of her childhood was spent in and out of the hospital, having blood tests daily, and being told she couldn't live life the same way as her friends. This meant having to be home tutored for a year of her life, due to fear of her being harmed on the playground. She was labelled 'the poorly kid' due to the steroids changing the way she looked, and having big purple bruises all over her body. This made Daisy face the reality of the world a lot quicker than most.

One specialist changed everything when he told her parents she should resume a normal lifestyle, and go back to school, but perhaps spend play times with her friends in the library (this was a huge win for Daisy the bookworm). Daisy quickly realised that limitations don't get to write your story – you do.

From the outside, you wouldn't know that Daisy still lives with this rare disease. She doesn't let it define her, but she does let it tell part of her story of becoming the resilient storyteller she is today.

Today, Daisy runs Souster PR, a consultancy dedicated to helping brands, founders, and businesses tell their stories with clarity and purpose. Everyone has a story to tell – Daisy just allows you to discover the right way in which to tell it. Because when PR is done properly, the storytelling is at its most powerful.

" I still believe in fairytales. I just know now that the real magic is writing your own, and helping others write theirs too "

Speak To Daisy About Your Story Today
Client Testimonials

What People Say

  • A huge thank you to Daisy for all her help with PR for the opening of our Alternative Provision school. She completely understood what we were trying to do and helped us share it in a way that felt real and true to our purpose. Her care, creativity, and warmth made the whole process easy and enjoyable. We're so grateful for her support. I would highly recommend Daisy, thank you again!

    HM
    Hannah Mittoo The Academy Programme
  • I've been working with Daisy as my PR, and I honestly couldn't ask for a better person. She's always easy to get in touch with and responds quickly, which makes everything run so much smoother. She keeps me updated on all the important info the moment she gets it, so I never feel out of the loop. The media coverage she's secured for me so far has been amazing; she really knows how to get our message out to the right people. But what I really appreciate is how she goes above and beyond to make sure everything is spot on. And always has a positive attitude to everything. If you need someone who's reliable, proactive, and just great at what they do, I can't recommend Daisy enough.

    MS
    Mariam Surjan La Benim
  • Daisy was our gateway into the UK market, and what a brilliant one! She listens, takes action, follows through, and truly understands what it means to be part of a fast-paced startup team. Smart, self-sufficient, and incredibly reliable, she made life so much easier for me as a busy founder. Thanks to Daisy, we've gone through opportunities with Forbes, Newsweek, and so many other major platforms. She's the perfect fit for any agile startup team and a fantastic support system, especially for female or immigrant founders navigating early-stage challenges.

    JS
    Jasmine Sayyari UK Tech Entrepreneur
  • Daisy worked with myself and the consumer team at Coverdale Barclay for a year whilst a colleague was on maternity leave. She was an amazing support throughout the year, securing impactful consumer PR coverage and influencer content for destinations, as well as being a valuable member of the team. She's proactive, creative, diligent, responsive and great to work with.

    KB
    Katie Balcombe Coverdale Barclay
  • Having very little experience of PR, I didn't really know what to expect when I started working with Daisy but it has been an absolute joy. She really took the time to get to know me and my business so I felt that she fully understood my purpose and values. She stuck the perfect balance of ensuring I was comfortable with any new strategies whilst gently encouraging me to try out ideas that stretched my comfort zone. Whether you've had lots of PR support before or a complete newbie like me, I'd highly recommend Daisy for her kindness, professionalism and creative ideas.

    KJ
    Katherine Jennick RCDP What's Your Strength?
  • Working with Daisy is amazing! She is contactable morning, noon and night, and no request is ever too big or too small. I approached Daisy to help me with my media presence - online and offline, and not only has she given me a fresh perspective, but she has opened my eyes up to how the modern world of PR works. PR should be her middle name! I can't sing her praises enough - thank you, Daisy!

    AK
    Arezoo Kaviani Salon Owner & Celebrity Facialist
  • I approached Daisy after realising she was the amazing brain behind the Captain Tom PR campaign. Daisy helped our charity with several campaigns including our One Million Steps for CES Campaign that ran online and took place during lockdown. We were recognised for the success of this digital campaign in Charity News raising over £5000 and walking collectively over 40 million steps. The tiniest contribution added to the running total and meant every one of our members could take part. Daisy helped us secure two celebrity charity ambassadors, no less than Duncan James and Storm Keating and constantly came up with new innovative ways to keep the profile of our charity high, helping secure it as the heading voice for Cauda Equina syndrome. We are extremely grateful for her hard work and contribution and thoroughly recommend her services to anyone looking for a consultancy PR service. Daisy stands out in a competitive market place as a go to person for PR campaign management - she's amazing!

    CT
    Claire Thornber Cauda Equina Champions Charity
  • Daisy makes me feel like her only client. Pretty sure I am not, but she always seems to be working for me. I am sure all her clients feel the same.

    DS
    Dudley Tal Stokes Former Jamaican Olympian
  • Daisy is personable, hard-working and well-connected. A true publicist and a pleasure to work with. Thank you for the excellent results you've produced while working together!

    RY
    Rowanne Yahia Coverdale Barclay
  • Daisy is an incredibly efficient operator! We've moved mountains in a very short time period.

    BA
    Benjamin Alexander OLY Olympian
  • Daisy has an incredible knack of understanding your needs before starting a campaign and making you feel comfortable in a world where you feel ignorant! She is proactive and responsive, always ready to listen as needs change and you don't feel like the clock is always ticking. But most importantly she is also a joy to work with, energising, fun, and very knowledgeable - I could trust her from our first call and felt incredibly supported throughout the whole campaign. Highly recommended.

    GJ
    Gillian Jones-Williams Motivational Speaker
  • The most important aspect when working with any PR agency or Freelancer is delivery, and Daisy certainly does that, she's delivered some fantastic international results for my projects!

    LV
    Lazar Vukovic Producer
  • Daisy could not have been a better choice for our business. Daisy understood our mission and values very quickly and wasted no time in coming up with a comprehensive strategy to showcase our business and offerings. Daisy was always a joy to work with, always quick to respond and helpful and thoughtful in her expert advice. I would highly recommend Daisy's services to anyone looking to take their business to the next level.

    AC
    Abbie Cryer Remagine
  • I first spotted Daisy's profile when she posted about Captain Tom's campaign. I was struck by her pride, humility and genuine awe at the success the team achieved. I approached Daisy to support the PR for Hampers for Heroes, and she was incredible in her responsiveness. We kicked off our working relationship over a 12 pm Zoom call on a Saturday in the middle of lockdown. Daisy stands out for her passion and drive to support causes that are important to her and to society. She goes above and beyond expectations, working tirelessly to gain visibility. She is creative, thinking about different angles to gain traction. We are looking forward to continuing to work with Daisy as we roll out our initiative more widely. I absolutely recommend Daisy's PR services.

    VH
    Victoria Hanson Hampers for Heroes
  • It is my absolute pleasure to write a testimonial for Daisy's PR services. From the moment I began working with Daisy, I knew that she fully understood (and goes above and beyond) the brief, and that we had the same work ethic. Daisy is a cut above the norm and works tirelessly to achieve results. She somehow manages to weave her magic PR prowess, enabling real, effective results. I would highly recommend Daisy's PR consultancy, and I will continue to utilise her special skill set, fine attention to detail and supportive nature, as our business continues to grow. I consider her a core part of our team; she is one of a kind and someone I am extremely grateful to work with.

    DE
    Darren Evans After Cloud
  • Daisy is a wonderful lady who helped me with copywriting for my website. Her advice has been invaluable. Very efficient, friendly, and always producing excellent work, thank you!

    AD
    Allegonda Dekenah Interior Design
  • I worked with Daisy on updating my website and managing my social media. She was brilliant. I love my new website, and she was happy to answer all my little niggles and endless questions! I would not hesitate to highly recommend her, and I will definitely be using her again for anything like that. 5 ***** from me.

    TR
    Tara Rivero Zea Clinic Owner
  • I never hesitate to use Daisy for my PR work and social media. She is totally professional, helpful and inspiring in her knowledge and has given me some great advice. Daisy will complete a job when she has given you a deadline and is extremely hardworking and on top of all that, a really lovely person. Thank you Daisy for all that you have done and will continue to do for me. If you are looking for someone to help with social media or PR work then you have landed on the right website, you won't be disappointed.

    TC
    Tasmin Cooper Clinical Hypnotherapist
  • Daisy came highly recommended to us by a long-term trusted colleague and has been a pleasure to work with from the very first moment. Her journalist skills make the words sing from the page, her PR campaigns have a clear direction with no nonsense, efficient monitoring and delivery. Daisy listens and understands a client brief beautifully and always delivers on time and in budget.

    KB
    Karen Best Woburn Coffee House
  • Daisy was an absolute pleasure to work with, and I look forward to working with her again. She completely recognised how our brand needed to be portrayed and always over-delivered in turnaround times and quality of her work.

    JG
    Jason Gale London Lifestyle Awards
  • Daisy is one of the most impressive PR's I've ever come across. She delivers on brief and beyond and is someone I highly recommend to my clients on a regular basis, as I know she offers a first-class service.

    ST
    Sylvia Tidy Harris The Speakers Agency

My Services


  • Full PR Management

  • Media Enquiries

  • Strategic Storytelling PR

  • Reputation Management

  • Creative Marketing Support

  • Crisis Communication Planning

  • Digital Campaign Creation

  • Social Media Strategy

  • Copywriting & Editorial

  • Press Releases

  • Reporting

Outstanding PR Services That Work


Souster PR is not an agency, which means you get a high level, personal service of one to one interactions with Daisy to achieve your PR goals. PR is often misunderstood as "just writing a press release". In reality, it's a finely stitched combination of storytelling, planning, relationship building and instinct.

Specialising in storytelling-led PR means:

  • Strategic PR campaigns built around your brand narrative
  • Media relations grounded in genuine relationships
  • Messaging that cuts through because it feels human
  • Calm crisis communications (trainers on, lists ready)
  • Clear reporting, organisation and structure behind every move

Daisy doesn't tell clients what they want to hear, she tells them what they need to hear. That's how stories land, reputations last, and brands grow.

Get In Touch Today

The Souster PR Difference


  • One to one professional PR support

  • Passionate & creative strategy

  • Building long term relationships

  • Clear & impactful communication

  • Product launches & story telling

  • Press, online & in person brand coverage

Increase Visibility, Brand Recognition & Your Brand's Profile


If you are looking to expand your brand's reach through TV, radio or press coverage, Daisy has the expertise to make your campaign stand out. Daisy creates unique ideas to push stories and product launches into the media. It is truly Daisy's mission to help clients succeed in their goals.

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Get Started Today

Ready to tell your story? Get in touch with Daisy to arrange a consultation and discover how storytelling-led PR can transform your brand.