Jasmine Sayyari

The Challenge

The challenge was to position Jasmine Sayyari as a credible and influential tech entrepreneur within the UK’s highly competitive business landscape. While her work and expertise had strong potential, she needed to elevate her profile through authoritative, business-focused media that would resonate with investors, partners, and industry leaders.

The objective was to secure high-impact, business-critical coverage that would not only raise awareness but also establish Jasmine as a thought leader in the tech space, cutting through a crowded market and building trust within a B2B audience.

The Approach

A targeted B2B PR strategy was implemented to secure credible, high-value media opportunities across respected business and technology publications. This involved crafting a strong personal narrative that positioned Jasmine as an innovative entrepreneur, alongside developing thought leadership angles aligned with industry trends and insights.

Strategic media outreach prioritised titles with influence among decision-makers, founders, and investors, ensuring each opportunity reinforced her authority and expertise. Interviews, profile features, and expert commentary were carefully aligned to present a consistent and compelling personal brand.

The approach combined proactive media relations with a clear focus on quality over quantity, ensuring every piece of coverage contributed to long-term reputation building.

The Outcome

The campaign successfully elevated Jasmine Sayyari’s profile within the UK and international tech and business landscape, securing high-impact features across leading publications, including Forbes, Newsweek, Health Journal, Valiant CEO, and other established B2B outlets.